HOSPITALITY EXPERIENCE PARTNER
Where Concept Meets
The Guest
we work with founder-led hotels and design-led hospitality brands that are building something with genuine point of view. OUR job is to make sure guests find it.
Raised on service. Sharpened by travel. Led by design.
Twenty years in hospitality, from restaurants to senior leadership on large private super-yachts, trains a particular kind of attention. The carpet join at the threshold. The twelve-second pause before a greeting. What a wine list says about who the property thinks its guest is. We bring that attention to founder-led hotels, alongside research stays across the globe that keep us close to how hospitality reads in different cultural contexts.
Behind the screen
HOSPITALITY EXPERT & WINE CONNOISSEUR TURNED DESIGNER
I choose hotels by their tiles and typeface. I stay for the service and the wine list. After two decades in hospitality and six years building Brand & Spice, I work at the point where a property's concept and its guest reality are supposed to meet - and sometimes don't.
The guest does not experience departments. They experience the hotel. That is the gap I work in.
Guest Experience Assessment for Boutique Hotels
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Guest Experience Assessment for Boutique Hotels 〰️
SERVICES & CAPABILITIES
Branding
Brand Design
Custom Menus & Collateral
Website Design
Art & Illustration
Wallpaper Design
Merchandise Design
Fabric Prints & Patterns
From The Blog
The Hospitality Guide
Download our FREE Guide to Real Hospitality.
Whether you’re a first-time boutique hotel owner or managing a new restaurant project, I want to help you think beyond the visuals and into the real heartbeat of hospitality.

